The hub between Europe and Africa.
Marrakech is not a trend – it is a strategic option. A look at the facts that speak for Morocco.
Why Morocco
Strategic location between Europe & Africa
Morocco is the gateway to West Africa and at the same time a neighbour of the EU. Ports such as Tanger Med are among the largest in the Mediterranean; free trade agreements with the EU, the USA and African partners open markets in several directions.
Attractive framework for entrepreneurs
Industrial free zones with tax and customs advantages, active investment promotion, modern infrastructure (motorways, high-speed rail, ports) and a state that deliberately drives industrialisation and export.
Growing market & investment opportunities
Automotive, aerospace, renewable energy and green hydrogen, tourism, real estate, logistics: sectors with momentum – and with the 2030 World Cup an additional infrastructure boost.
High quality of life & international environment
Climate, culture, safety, international schools and a growing community of European entrepreneurs – Marrakech is a place where you also want to live.
Industrial hotspot on the Atlantic coast
The Atlantic Free Zone in Kénitra lies about 40 kilometres from the capital Rabat, close to the Atlantic and directly on the motorway and railway line. It was created to attract foreign investment: companies benefit from tax relief, duty-free import of raw materials, components and machinery for export production, and modern industrial infrastructure.
The largest player is the Stellantis plant (formerly PSA Peugeot Citroën). A dense network of suppliers has settled around this plant – including German companies such as Leoni and Kromberg & Schubert, which manufacture wiring systems and cable harnesses for the automotive industry there. Besides automotive, aerospace, electronics and textiles are represented.
For mid-sized companies, Kénitra is an example of how market entry in Morocco can succeed: favourable production costs without loss of quality, geographical proximity to Europe, duty-free status within the zone and growing logistics.
What lies ahead for Morocco
FIFA World Cup 2030
Morocco hosts the 2030 World Cup together with Spain and Portugal – the first tournament on two continents. Stadiums, airports, rail, hotels: the country is investing massively in infrastructure that will have an impact far beyond 2030.
Fixed link to Europe
Spain and Morocco have revived the plan for a railway tunnel under the Strait of Gibraltar; feasibility studies are under way. Whether and when it will be built is open – the direction is clear: Europe and Africa are moving closer together.
Green energy
Morocco is one of the pioneers of solar and wind energy in Africa and is positioning itself as a producer of green hydrogen for Europe.
Industrialisation & export
Automotive and aerospace are today the most important export sectors. The country's strategy: more local value creation, more international partners.
Marrakech is not a trend – it is a strategic option.
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